Brazilian Keratin System

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ibs Beauty, Inc. is proud to introduce iStraight Keratin System into the INNOSYS line of products that is prestigiously world renowned for having the highest quality ingredients and for being the safest and most effective of the ‘Innovative Beauty Systems’.  iStraight Keratin products are formulated with many natural oils and conditioning ingredients as well as Hydrolyzed Keratin, Soy Proteins and best of all, Grape Seed Oil, a known antioxidant, to create silky, smooth and undoubtedly beautiful looking hair.

iStraight Keratin, Advanced Keratin Treatment is a revolutionary hair treatment (aka: Brazilian Keratin) that reconstructs the hair by depositing Keratin deep into the hair to repair damage and at the same time straightens hair and eliminates frizz.  It’s not permanent and it’s not a relaxer, so it will not cause damage!  Formulated with vitamins and 9 natural oils, including Grape Seed Oil, iStraight Keratin will leave the hair shiny, straight, re-texturized, and beautiful!