Introduction

Technical Manual

{Ai} is a Japanese character pronounced "i" with the definition of Love. i-Straight (Also known as Love-Straight), is the safest and most effective system for straightening the different types, conditions, and textures of light curls to the most stubborn kinky hair type.

The i-Straight formulas contain natural oils, ceramide and other ingredients to breakdown the bonds. At the same time, it gives the hair back its natural resources and proteins to give the hair a more brilliant natural shine with silkier texture.


i-Straight MAX (for virgin hair type) The MAX contains natural oils, ceramide and other ingredients to breakdown the bonds and at the same time give the hair back its natural resources and proteins to give the hair a more brilliant natural shine and silkier texture. Candidates: Thick Coarse Virgin Hair, Resistant/Stubborn Curls, Lightly tinted or colored thick hair*		i-Straight NORMAL ( For colored or tinted ) The Normal contains natural oils, ceramide, and conditioning ingredients to breakdown the bonds and at the same time give the hair a more natural brilliant shine, silkier texture, and conditioning to keep the hair healthy and vibrant. Candidates: Normal Virgin Hair, Fine Virgin Hair, Colored/Tinted Hair, Chemically Touched Fine/Normal Hair, Kinky Fine Virgin Hair*, Dry Fine/Kinky Hair		i-Straight MILD ( For highlighted or bleached areas ) The Mild contains natural oils, ceramide and extra conditioning ingredients for protection and conditioning during the process of relaxing. TheMild is usually used with the Reaction B-3 to protect the damaged areas from over processing during the process of relaxing. Candidates: Bleached Areas, Highlighted Areas, Ends of the Hair usually chemically touched repeatedly), Heavily Chemically touched

Why learn a new system? What makes i straight different from the rest? What are the benefits of using i Straight?

These are common questions that may come into mind. if you take a minute and read the benefits, you will find your answers.

Benefits:

The I Straight System (Thermal Reconditioning) is a permanent hair straightening system that utilizes 3 solution strengths, each tailored for different cases. Whether the difference is in hair texture, curl type, and condition (such as highlighted, bleached, or even pre-relaxed hair types) there is a solution to meet the specific needs of each individual. The solutions (No. 1 relaxers) can also be inter-mixed with each other to form a custom strength depending on the condition of the hair. The solutions (No.1) are cream-based for easier application and to prevent the relaxer from dripping down to the scalp area. As with all hair chemicals, if it touches the scalp, breakage can occur.

The I Straight formulas contains negative ions in the relaxer (solution 1) and positive ions in the neutralizer. This will create a stronger bond to restructure the hair properly and to keep the hair healthy, moisturized, and vibrant.
One of the best benefits of using the I Straight System is Ceramide. Ceramide is a natureal resource that is part of your intercellular bonds to keep the integrity of the hair and fortifies the cuticles to keep the hair soft, natural, and healthy. Ceramide is used as a substitute for silicone types commonly used in the relaxer. Other products currently in the market utilize Dimethicone, a common Silicone by-product, to coat the hair for artificial shine and smoothness. However, after the Dimethicone has been bonded to the hair, (with the use of a hot iron) it will eventually dry or break off, taking the cutilces along with it. The result is damaged hair in the long run or reverting curls.

I Straight System minimizes time by eliminating unnecessary steps, saving time and making the system simple and practical for the stylist and convenience for the clients.


	Before	After		Before	After

The formulas can be applied to a natural wave to the strongest stubborn curly or frizzy hair. The ingredients used in the iStraight Systems includes the finest natural oils to give the hair a soft feel and a natural brilliant shine. The formulas are cream based for easier application and penetration to the hair and does not need to be applied heavily, helping to reduce waste and expenses while providing the best solution to hair straightening for your clients.


PURE KERATIN Protein/Reconstructor 350ml : 12.6 FL oz This product is ideal for performance involving heating, keratin complex revitalize both in and out of the hair giving elasticity and volume to the hair. Due to the keratin complex and collagen, PPT provides hair care to the internal and the external of the hair, PPT utilizes two types of ion that creates a bonding system. You will see the vital signs of good hair that is strength, elasticity and shine while experiencing aromatherapy.		CERAMIDE SERUM Keratin/Heat Protection Ceramide serum is a specially formulated product to help strengthen the protein links and reconstruct the damaged area while preventing further damage when using a flat ironVolatile proteins and amino acid combined with ceramide fortifies the cuticles and reinforce all its natural minerals and oils within the cortex to keep the hair healthy. One of many active ingredients is heat activated Hydrolyzed Keratin which helps lock in moisture.

PURE ESSENSE OIL Highly Refined Oil 50g/50ml The Mucota Oil is an anti-frizz smoother with highly refined oils and specially developed non-drying silicone that creates shine and control for unmanageable hair.		REACTION B-3 Treatment/Conditioner 7oz/200g : 17.6oz/500g The Reaction B-3 is applied on the Highlighted, Bleached, or any other sections of the hair that is heavily damaged (chemically touched) in the straightening process. The Reaction B-3 should be retailed as conditioner to the clients who have had their hair straightened to maintain the healthy vibrant look and shine.